I've read the articles and watched the book trailers.
I would agree that most of the trailers are poorly made. At this point in time, I can't see using them for reader's advisory. They are too scattered and hard to find. It would be nice to be
able to offer this visual clip to a reader who is a visual learner.
I enjoyed trolling through the book trailers (right, terrible name for this). I did select one or
two titles for my own reading based on the trailer. I don't know if the connection between the book and trailer would be strong enough to increase sales or readership of a particular title. I'm reminded of the year that a very clever TV advertisement won many awards. At the end of the day the company who hired them did not renew the contract with the agency that created the advertisment. Why? Because nobody remembered what product this fabulous commercial advertised. This may be the case with the book trailers. Will the viewer make the connection to the particular title? That remains to be seen.
I have found this training to be very useful as a way to provide me with the template for providing reader's advisory. Some of the exercises were a bit of a stretch (mash-up genres and fan sites), but for the most part I have learned a great deal and am happy to have had the opportunity to participate.
Thanks to the committee who put this together.
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